UGC Creator OS · A Notion system for brand deals
You are not short on pitch templates. Threads gives those away every day. You are short on everything that happens after the first email: following up on day four, knowing what to charge, and not signing your video away forever.
The half nobody gives away
The hard part is day four, when they haven’t replied. The number you say out loud when they ask your rate. The clause you sign at the end. That is what this system is built around, in that order.
01 · Operations
Fifteen to thirty brands at once, each at a different stage, is the actual job. Log a pitch once and the follow-ups for day 4, 10 and 21 are dated for you. Brand Deal HQ shows what’s signed, what’s unpaid, and whose usage rights run out next.
Most deals close on a follow-up. Almost nobody sends one.
02 · Price
What beginners actually get offered, the floor the community enforces, the market median, and what brands budget for usage rights. Where sources disagree, both numbers are shown instead of an average.
The gap between the lowball row and the floor row is what most beginners lose in their first year.
| Line item | USD | Source |
|---|---|---|
| Lowball zone — what you’ll be offered, not what you chargeDansUGC 2026 | $75–120 | DansUGC 2026 |
| Community floor — do not go below thisr/UGCcreators rules, Aug 2026 | $150 | r/UGCcreators rules, Aug 2026 |
| Single video — market median ~$175Influee 2026 | $150–212 | Influee 2026 |
| Niche specialist, short-form 15–30sDansUGC 2026 | $200–350 | DansUGC 2026 |
| What brands budget for paid ad usageBrand-side marketer, r/UGCcreators, Aug 2026 | +50–100% | Brand-side marketer, r/UGCcreators, Aug 2026 |
03 · Usage rights
Thirty days, ninety days and perpetual are priced as separate lines. The Contract Red Flags page teaches you to read their contract: licence versus ownership, the five clauses in reading order, and what to write back.
A checklist for reading their contract. Not a contract template to send.
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04 · Scripts
Your rate, usage rights, exclusivity, “we have a limited budget”, the revision window, net-60 terms, chasing an invoice, and when to walk away. The cold pitches are in there too, but they’re the part you can already find for free.
Every script has a subject line, when to send it, and the brackets you fill in.
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What’s inside
Everything links to everything: a pitch knows its brand and the script it used, a deal knows its deliverables and when its rights run out. Duplicate it into your workspace and it works.
Follow-ups for day 4, 10 and 21, dated the day you send the pitch. Response rate by script.
One dashboard: what’s signed, what’s unpaid, and whose usage rights expire next.
32 rows, each with its source. Base rates, usage rights, add-ons and payment terms.
23 scripts across the funnel, from the cold pitch to chasing an unpaid invoice.
What to shoot and by when, revisions used, and the moment the next one becomes paid.
Shoots and posts, brand work and your own, in one place.
Three pieces, not a gallery of twenty. It shows which one actually wins deals.
Licence versus ownership, five clauses in reading order, and what to write back.
Fair questions
The objections worth taking seriously, answered straight.
They are, and some of them are good. The first email was never the hard part. What nobody gives away is the second half: what to charge, how to price usage rights, what to say to “we have a limited budget”, and when to walk away. Eight of the 23 scripts are about that.
No. Everything runs on the free plan. No Notion Business, no subscription.
The structure, yes, over a weekend. The rate card with a source on every row and the eight money scripts take much longer to collect, and you’d be collecting them one underpriced deal at a time.
Between the lowball zone ($75–120) and the community floor ($150) there’s up to $75 on a single video. The first time you don’t accept the bottom number, it has paid for itself.
Fair. That’s why the first page you open is Start Here: five steps, about ten minutes, before you see a single database.
Someone who read the pricing threads so you don’t have to. I don’t shoot UGC myself. That’s why every number in the rate card carries its source: you can check it instead of taking my word for it.
No, on purpose. A contract you sign with a real brand should be read by someone qualified. Contract Red Flags teaches you to read theirs.
One price · Yours forever
Secure checkout on lava.top. You get a link to duplicate the template into your own Notion.